Engagement is a major predictor of performance.

There is a mountain of work demonstrating the impact of better employee engagement.

And very little on volunteer engagement.

We aim to change that.

Just because volunteers don't get paid does not mean that don't get rewarded. If we understand that better, we can transform engagement.

If we have things we can measure, and ways of changing them, we can make continuous progress.

The more we do, the more we learn. Starting with small, but important steps, we can build a body of knowledge and capability on volunteer engagement in charity retail that will help us accelerate performance to match the pace of change.